GMA Pinoy TV is a Filipino television channel incorporated in February 2004 by GMA Network and its subsidiaries, GMA International and GMA Worldwide Inc. It was launched in 2005, primarily in Japan and the USA, as a 24-hour international Filipino television station. The channel is targeted towards overseas Filipinos and their families in the Philippines. The network airs shows produced by GMA Network. Drawing on programming from its flagship station in the Philippines, the network’s programs can be seen worldwide.
The programming of GMA Pinoy TV consists mostly of shows from the Philippines from GMA Network as well as previously aired shows, documentaries, films, and sports events from the Philippines. Most weekend shows are up to date, with the exception of some shows that air on a one-episode delay basis.
GMA Pinoy TV was first launched in Japan on March 2005. It was later launched in several parts of the United States in the same year, such as San Francisco, Los Angeles, and the states of the East Coast. The official GMA Pinoy TV launch in America happened in San Francisco on 23 July 2005 and was aired on SOP the following Sunday, 31 July 2005.
In 2006, the so-called Filipino colors—red, blue and yellow—were used for the graphics and since December 2006, the on-screen graphics of GMA Pinoy TV is being changed every Christmas season.
In 2008, GMA Pinoy TV was also known for the program Dyesebel. Due to the success of the program, GMA Pinoy TV launched a billboard in Daly City, which was there for the entirety of the show.
The logo also was seen in the upper right and left corners at varied times. It was settled in 2007 that the logo will be seen in the upper right corner. In 2007, GMA Pinoy TV became a huge success and was known better known because of Marimar. Due to the success of the program, GMA Pinoy TV once changed graphics, which has been used from 2007 to October 2010.
An associated second channel, GMA Life TV, was successfully launched in March 2008 and soon grew to 109,000 subscribers. GMA Pinoy TV had 225,000 subscribers as of September 2009. The percent of subscribers has gone up 34% according to GMA New Media, Inc.
In 2010, an amount of PhP253 million for the 1st Quarter of 2010’s revenues was posted in the Annual Stockholders Meeting of GMA Network for GMA Pinoy TV and GMA Life TV. In May 2010, GMA Network were acclaimed for their performance of covering the elections. The said election coverage was aired live on GMA Pinoy TV on 9 May until the Election ended. Based on the September 2010 report posted by the Corporate Communications Department of GMA Network, GMA Pinoy TV had a total of 256,000 subscribers while its sister channel, GMA Life TV had 122,000 subscribers.[
On 10 October 2010, GMA Pinoy TV changed graphics with a theme that recognizes and is towards Pinoys all over the world. It also has a globe symbolizing how far GMA Pinoy TV has gone since the start. In Christmas 2010, GMA Pinoy TV used the slogan “Isang Maligayang at Masaganang Paskong Pinoy, Kapuso.” This was the first time that GMA Pinoy TV used another Christmas slogan besides the GMA Network Christmas 2010 slogan, “Isang Pagkilala sa Puso ng Pilipino Ngayong Pasko.” For the 3rd Quarter of 2010, GMA Pinoy TV had around 261,000 subscribers posted.
As of December 2010, GMA Pinoy TV and GMA Life TV has expanded into the following: Chicago, Illinois (via Comcast Chicago); New York (via Time Warner New York); Washington, D.C., Maryland, Alabama, Virginia (via Comcast); Vancouver, British Columbia (via Telus Canada); and Italy, London, and the rest of UK and rest of Europe (via Infinity IPTV). In a report published showing GMA Network’s revenues for 2010 with a total of PhP 14.299 billion, GMA Life TV has 125,000 subscribers (an estimated 800,000 viewers count) while GMA Pinoy TV has an accounted 274,000 subscribers (around 1.8 million viewers).
In 2011, the delays of the shows on GMA Pinoy TV receded from months of delay to two days delay for primetime shows and three days delay for afternoon dramas. On the first quarter of 2011, GMA Pinoy TV and its home network in the Philippines revealed a new logo with minor changes. The “GMA” letters part is seen to be more embossed and the logo has a “glow” effect. On 28 February 2011 for the first time in GMA International’s history, two programs that started airing on GMA Pinoy TV that were still running with new episodes were switched over to GMA Life TV, where it will then air its new episodes to occupy free time slots. This then led to replays of other Kapuso shows. The shows included Pinoy MDand Love ni Mister, Love ni Misis.
On 10 March 2011, GMA Pinoy TV and GMA Life TV expanded even more in the United States in Florida. The Florida counties that are part of the extension include Brevard, Flagler, Lake, Marion, Orange, Osceola, Seminole, Sumter and Volusia. On 5 April 2011, though already launched in the Philippines on 27 March 2011, GMA Pinoy TV officially launched the 2011 summer slogan of GMA “Halo-Halo Ang Summer Saya”. This took some time to launch on GMA Pinoy TV because significant edits were made in which some of the programs on the original version were not slated to air on GMA Pinoy TV like Man vs. Beast but beside that, the international version of the station ID still included planned shows of Summer 2011. Also in April 2011, GMA Pinoy TV is now being broadcast by COX Communications in Arizona, areas like Tucson and Arizona, on Channel 482.
The GMA Pinoy TV on-screen graphics and logo returned to its regular version on 4 January 2015, marking the end of the Christmas season. In the 1st quarter of 2015, in response to viewers’ requests and to remain competitive in the international market, GMA Pinoy TV began to increase the number of shows with English subtitles, now including daily dramas like Let the Love Begin and The Rich Man’s Daughter.[On 10 May 2015, Willie Revillame’s Wowowin premiered on GMA Network and on GMA Pinoy TV, serving as his return to the Kapuso Network. It is noted that Revillame’s popular Wowowee aired for five years on GMA and GMA Pinoy TV’s rival stations.On 27 July 2015, the sixth and final State of the Nation Address of President Benigno S. Aquino II aired live in the Asia Pacific and aired on a delay basis in North America, North Africa, the Middle East and Europe.In mid-2015, GMA’s programming changed from news to other programs to four-five hours programming of Pinoy Telenovela block starting with its AfternoonPrime to GMA telebabad Programming with some programs one day delayed however, has caught up throughout with its future schedules. Eat Bulaga airs its initial programming, and Wowowin, Daily news as well and other programming.